MEDAHUMAN

Medahuman needed to cut through the noisy CBD category with purpose. We were tasked with creating a head-turning brand positioning and a refreshed visual identity to give the brand real impact. And all this while navigating market restrictions and legal tightropes.

Born from Medahuman's revolutionary fusion of CBD, adaptogens, nootropics, and functional ingredients, we created the concept "The Power of the Superblend."

We developed a new brand positioning that centred around the space where science meets soul, before we overhauled the brand’s visual identity – transforming it from clinical and cold into a vibrant, warm and efficacious brand.

Medahuman didn't just grow. It exploded. CBD gummies? Mushroom powders? Their supercharged portfolio became a living, breathing testament to the power of the superblend, and Medahuman has emerged as the new face of human wellbeing, leaving the "just another CBD company" label in the dust.

Ready to supercharge your brand?